Changes in American Family During world war 2 Research Paper

Changes in American Family During world war 2 - Research Paper Example The role of Women in wars had previously started being defined during the First World War, but it became even more pronounced during World War II, when their previous roles in the Army and the war itself definitely changed (Bryant 20). During the First World War, the women role in the war was pretty much reserved to non-combative roles in the army, such as operating switchboards, driving, offering mechanical services to the war tanks and vehicles (Bryant 21). However, after the bombing of the Pearl Harbor, and with eminent shortage of sufficient manpower in the army, the need for women power was once again revived, and it became apparent that the turnabout to the social and family system had knocked the door of the American society, and there was no turning back. The changes introduced in the American social system during the World War II still define the modern family and social structure. Therefore, the period of World War II, was a period when the family experienced the most trans forming structural changes in the history of America. First, the occurrence of the World War II served to uplift the status of women in the American society, such that they gained respect and recognition as an important part of the societal structure (Lamana and Riedmann 13). During the World War II, most able men were recruited and deployed to the military to take part in active combat military roles, as well as other non-combative roles that were still essential for achieving victory by America and its allies. Consequently, women were left to bear all the family responsibilities, which entailed looking after the family and feeding them, and thus â€Å"†¦World War II was a signal event in the history of American consumer culture† (Witkowski 9), considering that many women had not taken active jobs before then. Women were forced to take active roles in seeking and performing jobs, mostly in the industries that were involved in manufacturing the artillery and the ammuniti ons required in the war (Harper 12). Since women had been called upon to join the working force to avert the looming labor force shortages in the manufacturing industries after men were required to join the army, they were required to hand over the same jobs to men after the end of the war, but most women resisted, since there had already arisen the need for working (Bryant 21). It is at this point that women in America were recognized in terms of their contribution economically, through working and supporting their families. This trend is still alive to present day, where many women have taken up active employment roles, instead of staying at home to perform the household chores. The contribution of the American woman to the economy is still high currently; virtually matching that of men. The other aspect through which women gained recognition and respect during the World War II, is through their active engagement in the military roles that were reserved for men in the previous dec ades (Herwing 107). During the World War II, more than a hundred thousand women served in the American Military, forming what according to Bryant came to be †Ã¢â‚¬ ¦the Women Army Corps† (7). While previously women were engaged in exclusively non-combative roles in the military, the scenario changed during the World War II, and they became involved in further active war duties such as flying aircrafts. Throughout the World War II period, over 16

Incidents in the Life of a Slave Girl :: essays papers

Incidents in the Life of a Slave Girl In her essay, â€Å"Loopholes of Resistance,† Michelle Burnham argues that â€Å"Aunt Marthy’s garret does not offer a retreat from the oppressive conditions of slavery – as, one might argue, the communal life in Aunt Marthy’s house does – so much as it enacts a repetition of them†¦[Thus] Harriet Jacobs escapes reigning discourses in structures only in the very process of affirming them† (289). In order to support this, one must first agree that Aunt Marthy’s house provides a retreat from slavery. I do not. Burnham seems to view the life inside Aunt Marthy’s house as one outside of and apart from slavery where family structure can exist, the mind can find some rest, comfort can be given, and a sense of peace and humanity can be achieved. In contrast, Burnham views the garret as a physical embodiment of the horrors of slavery, a place where family can only dream about being together, the mind is subjected to psychological warfare, comfort is non-existent, and only the fear and apprehension of inhumanity can be found. It is true that Aunt Marthy’s house paints and entirely different, much less severe, picture of slavery than that of the garret, but still, it is a picture of slavery differing only in that it temporarily masks the harsh realities of slavery whereas the garret openly portrays them. The garret’s close proximity to the house is symbolic of the ever-lurking presence of slavery and its power to break down and destroy families and lives until there is nothing left. Throughout her novel, Incidents in the Life of a Slave Girl, Harriet Jacobs presents these and several other structures that suggest a possible retreat from slavery, may appear from the outside to provide such a retreat, but ideally never can. Among these structures are religion, literacy, family, self, and freedom. Because it offers them the possibility of community and identity, many slaves find themselves strongly attached to religion. They cannot build a family structure and they cannot be identified by family name, but through the church, they can build a community and identify themselves as Christians. This comfort becomes virtually non-existent for it too is controlled by the slaveowners who â€Å"came to the conclusion that it would be well to give the slaves enough of religious instruction to keep them from murdering their masters† (57). The fact that one person could have the ability to control the amount of religion another person has and his purpose for having it diminishes any sense of community or identity that it may have initially provided. Incidents in the Life of a Slave Girl :: essays papers Incidents in the Life of a Slave Girl In her essay, â€Å"Loopholes of Resistance,† Michelle Burnham argues that â€Å"Aunt Marthy’s garret does not offer a retreat from the oppressive conditions of slavery – as, one might argue, the communal life in Aunt Marthy’s house does – so much as it enacts a repetition of them†¦[Thus] Harriet Jacobs escapes reigning discourses in structures only in the very process of affirming them† (289). In order to support this, one must first agree that Aunt Marthy’s house provides a retreat from slavery. I do not. Burnham seems to view the life inside Aunt Marthy’s house as one outside of and apart from slavery where family structure can exist, the mind can find some rest, comfort can be given, and a sense of peace and humanity can be achieved. In contrast, Burnham views the garret as a physical embodiment of the horrors of slavery, a place where family can only dream about being together, the mind is subjected to psychological warfare, comfort is non-existent, and only the fear and apprehension of inhumanity can be found. It is true that Aunt Marthy’s house paints and entirely different, much less severe, picture of slavery than that of the garret, but still, it is a picture of slavery differing only in that it temporarily masks the harsh realities of slavery whereas the garret openly portrays them. The garret’s close proximity to the house is symbolic of the ever-lurking presence of slavery and its power to break down and destroy families and lives until there is nothing left. Throughout her novel, Incidents in the Life of a Slave Girl, Harriet Jacobs presents these and several other structures that suggest a possible retreat from slavery, may appear from the outside to provide such a retreat, but ideally never can. Among these structures are religion, literacy, family, self, and freedom. Because it offers them the possibility of community and identity, many slaves find themselves strongly attached to religion. They cannot build a family structure and they cannot be identified by family name, but through the church, they can build a community and identify themselves as Christians. This comfort becomes virtually non-existent for it too is controlled by the slaveowners who â€Å"came to the conclusion that it would be well to give the slaves enough of religious instruction to keep them from murdering their masters† (57). The fact that one person could have the ability to control the amount of religion another person has and his purpose for having it diminishes any sense of community or identity that it may have initially provided.

Marketing management assignment Essay

Executive Summary The culture to eating chocolate has certainly evolved over the years in Singapore. A beautiful box of nicely wrapped chocolate was no longer appealing to Singaporeans, especially those whom are born after the 1980s and later. People of this generation go for chocolates that not only taste good but also look good. Therefore Godiva Gems would have to evaluate the markets and use certain strategies to cater their best to certain groups of customers. The strategy introduce was Segmentation, Targeting and Positioning. Foremost, I would introduce the 4 different types of segmentation of the consumer’s market; in the situation of Godiva gems the demographic segmentation seems to be the best choice to segment the market. By segmenting the consumer’s market into chocolate lovers and non-chocolate lovers, which would be further, break down the segment of chocolate lovers into smaller segments through differentiation. Therefore Godiva Chocolate Company will only concentrate on 2 segments as my target. They are the teenagers especially the students and children from the age group of 4 to 7. I would also include the reasons as to why these segments are more penetrable in my point of view. To add on, Positioning is about finding the best way to convince a consumer that their want could be a need. Next I would move on to marketing mix of Godiva Gems. In product strategies, I would use value added method to cater to the different preference of my targeted audiences, by producing two different sets of Godiva Gems to satisfy two different groups of people. In my place strategies, I chose to place Godiva Gems nearer to my target audience to give them the convenience of buying luxury chocolate in the neighbourhood area. In the price strategy, I chose to use the market penetration pricing method to cut off competition and attract as many buyers as possible; follow by the different pricing for chocolates catering to different targets. Lastly, in my promotion strategy, I chose the rational approach on Godiva Gems, follow by the reasons which I think rational approach is the best way to appeal to my target consumers. Chocolate Culture in Singapore The chocolate trend in Singapore is slowly changing over the years. In the past, a box of fine chocolates would still work fine as a gift for occasions. Lately, it’s no longer necessary to buy a beautifully gift-wrapped box of assorted chocolates anymore. With the advent of gourmet quality, chocolates in recent years have made consumers buying them not only for their taste and also for their designs. For instance, the Godiva chocolates are one of the many luxurious chocolates around, and it has always been the best choice as gifts for special occasions. The Godiva chocolate company realized that people love to share chocolates in general. Therefore people go for the individual wrapped offerings like the Lindor Truffle, as they are more attracting. Marketing Strategies – Segmentation By market segmentation, it means that companies divide large heterogeneous markets into smaller segments so as to reach out to people in certain segments more efficiently and effectively with products and services that match their needs. Segmentation goes by four different categories; they are Geographic Segmentation, Demographic Segmentation, Psychographic Segmentation and Behavioral Segmentation. I would use Demographic Segmentation to divide the chocolate market for Godiva Gems. Demographic Segmentation is to divide the market into groups bases of variables, things like race, gender, age, income are some common factors which are popular which people are normally group. This is because the needs and wants of people are closely related to the demographic variables. In addition, the needs and wants of people may vary due to trend influences and the situations they are in. In the situation of Godiva Gems, I would divide the consumer market into 2 big segments; there are the chocolate lovers and the non-chocolate lovers. Assuming there more chocolate lovers than the non-chocolate lovers, therefore further division of the segment is needed to bring the large segment into smaller segments. Marketing Strategies – Targeting and Positioning After division and evaluation of the market segments, the next step targeting is very important. This is because a company only has limited amount of resources therefore has to decide which and how many segments to venture into. Each smaller segment is different and Godiva Chocolate Company needs to work on these differences to best position itself in the consumer’s market. Positioning simply means to find a stand in the heart and mind of every targeted consumer. It is also express as differentiating the competitive advantages in the smaller segments, by choosing the right advantage that would benefit the company which to build a position in the consumer’s market. For instance, the teenagers- students segment and the Children segment each has their own unique differences between them. Therefore the smaller segments that Godiva Gems would be targeting are the young working adult couples and the large families with children. Teenagers – Students Segment Godiva Gems chose to target on teenagers especially the students between the ages of 13 to 16 holding an monthly allowance of $300 to $800, because this group of teenagers generally are outgoing and fun, they gather with friends and get involve with many activities, even though they have minimum purchasing power, they would consider buying luxury chocolate to eat because of peer influence and brand conscious. For instance, when a secondary school student walks into the school eating luxury chocolate, other peers may get envious or jealous and would start to look for one as well. Therefore Godiva Gems could cater to the needs and wants of this group of teenagers because the chocolates would be pack in individual wraps, which can be carried around easily and share around with friends. Young Children Segment Next, Godiva Gems could also target on the children at the age of 4 to 6 with parent holding an annual income of $24000 to $36000. Children in general love candies; chocolate would be one of their favorites. Parent would buy chocolates for their children just to make their children happy. Furthermore, children at the age of 4 to 6 share very close bond to their parent. This is where the Godiva Gems could play a part in creating the family bonding and bring joy and happiness to families by simply eating chocolates together. As Godiva Gems comes in individual wraps, bringing it out on family activities is the best choice. Next I would move on to another strategy known as the Marketing Mix. Marketing Mix Marketing Mix are sets of controllable, tactical marketing tools that a firm uses to create the kind of response which they want from their targeted market and it consists of four different strategies and they are the product strategies, the price strategies, the promotion strategies and lastly the promotion strategies Product Strategies In the market, people in general favor products that are highly available and affordable. In order to achieve the results that Godiva Gems wanted, the comparison made through observation of other chocolate product purchase by consumers would tell the company where Godiva Chocolate stands; in addition it also reveals the competitive advantages of Godiva Gems. Product strategies work in many ways. For instance, surveys could be given out to the targeted audiences in order to capture their preferences towards chocolate. This way, the firm could analysis the external environment and know what the consumers like best. For example, Children in the age group of 4 to 6 would like their chocolate in different patterns and colors while the students in the age of 13 to 16 might focus more on the taste and brand of the chocolate. Therefore Godiva Gems could work towards the preferences of the targeted market. The preferences of the targeted audience create the value add to Godiva Gems. Godiva Gems would come out with many patterns and colors coated chocolates to suit the children market and different types of chocolate tastes to cater to the students. In addition, a crew of dedicated sales personnel would be value added aspect to marketing a product. This is because people in general buy the goods along with the services therefore people do concern over the manner which they were being treated and serve. The same should apply to Godiva Gems. In a nut shell, Godiva Gems have to achieve the needs of the targeted market, at the same time the service standards, which the chocolate is sold, must also be excellent. Godiva Gems should portray the image of luxury chocolate at an affordable price. Place Strategies Place strategies are about finding the right place to distribute your product. Hence, Singapore is a very small market compared to almost all countries in the world and almost all luxury chocolates could only be found in the places like shopping centers, museums and the National airport of Singapore. No doubt, many people go to places like the orchard road on weekends but the shopping centers are mostly filled with young adults. My target audiences are students and Children, Student at the age of 13 to 16 would most likely spend their time in the tuition centers and having school curriculum activities, they may not have the time to go out shopping. Furthermore, Children with the age of 4 to 6 are mostly likely to spend their weekends with the grandparents, playing at the playground while the parents go out to do their shopping. To reach out to these groups of people, Godiva Gems has come out with the strategy by walking into the neighbourhood. Godiva Gems aim to set up high-end chocolate shops in the estates to sell affordable luxury chocolate because the targeted audience can now get them around the corner. Godiva Gems could open the first high-end chocolate shop at one of the old estates, like Bedok. These estates have the most housing flats and neighbourhood schools. Price Strategies Since the targeted audiences are in the neighbourhood, the pricing of the chocolate must be affordable and not pricey. Firstly, I would use the Market penetration pricing strategy on Godiva Gems. Firstly, Godiva Gems is using a new product to enter into a new market; it needs to attract a large number of buyers as quickly as possible. Secondly, Godiva Gems selling at low prices could keep the competition, of other brands of chocolate, out of the market. Therefore, the company could price Godiva Gems that caters to children at the age of 4 to 6 in two different style; they can be sold at $30 per pack with 20 pieces of random individual wraps or children can choose among the chocolates from the lower shelving, on these lower shelving are each individual wrap chocolate with different design and color at the cost at $1.50. In this manner Godiva Gems are made affordable to parents, of young children, in the neighbourhood. In comparison, Godiva Gems that cater to students would be pack differently from the children pack and could be found at the higher shelving in the shop. The chocolates for the students come in boxes with 20 sticks of individual wrap chocolate at $40. In this way, Godiva Gems is made affordable to the students. Promotion Strategies Promotion Strategies are tool in helping the firm to get the message content across to attract the target audience to purchase the product. As my target audiences are the students and the parents of young children, I think the most suitable would be the rational approach. This is because, the rational approach relates to the audiences’ self-interest. The best way to attract the students and Children to get to know Godiva Gems is by giving out Samples. On this hand, the opening of a high-end chocolate shop located in the neighbourhood would definitely attract curiosity from the public. At this moment, the sales personnel would welcome the people outside of the shop to sample Godiva Gems. Godiva Gems would succeed when people purchase after they sample because it will mean the consumers like the taste of the chocolate. On the other hand, promotion strategy also works another way. For instance Godiva Gems could do opening ceremony sale promotion to attract consumers to buy the products. The products can be package in bundle and sell at different price. References Kaplan Study Guide for Marketing Management Extra Readings Don Sexton. and Donald Trump (2006) Trump University Marketing 101: how to use the most powerful ideas in marketing to get more customers. New Jersey: John Wiley & Sons, Inc., Hoboken Philip Kotler. and Gary Armstrong (2009) Principles of Marketing 13 ed. New Jersey: Prentice Hall.a

Essay On Frailty In Hamlet - 1879 Words

Due to Hamlet’s psychological state, he felt confused and betrayed by his mother. His mother marrying his dead father’s brother opened gates to his madness. To Hamlet’s mind, women represent frailty; they are weak and regard them as an embodiment of weakness. He referred to his mother as a morally and spiritually weak woman as her incestuous inconstancy drove her to remarry immediately after her husband’s death and that she committed a sin. The most notable frailty of Gertrude seems to be that, whether by nature or nurture, she cannot exist without men. He recorded saying that Gertrude, â€Å"a little month or ere those shoes were old, with which she followed mo poor father’s body† (1.2.147-148). She needs a man as her guide to her perception†¦show more content†¦This represents that Gertrude has married a man who is as inferior to Hamlet’s late father as Hamlet is to the great hero of antiquity, Hercules. This revelation indi cates an incestuous marriage and Hamlet thinks that it can have no positive outcome, â€Å"It is not, nor it cannot come to good† (1.2.163). Near the ending of this session, Hamlet insisted that next time the discussion should revolve around Ophelia and not his mother as he wants to make sure she receives the eternal love he has for her. Hamlet confirmed that he did love Ophelia when he told her to go to a nunnery. Although it is a harsh statement, he tried to throw everyone else off so he had to make it seem like he never loved her. Throughout his letter he mentioned that everything else around her may not be true but his love is real. Hamlet explained that Ophelia was too naive and if Polonius read the letters, he had to act mad to protect her. Near the end of the session, Hamlet described the scene in the graveyard and how he still proved his love for Ophelia. His behaviour changed from extremely upset to more relaxed and reasoned. Hamlet: When I found out that she was dead, I truly mourned for her. I remember I told Laertes that I loved her and that forty thousand brothers could not with all their quantity of love make up my sum (Act 5, line 285) Hamlet had no reason to defend his love for Ophelia now that she was dead but he still did and he even told Laertes, â€Å"Be buried quick with her and so will I† (ActShow MoreRelatedWomen and Frailty in Shakespeares Hamlet Essay1330 Words   |  6 PagesWomen and Frailty The two women in Shakespeares tragic play Hamlet play larger parts than meets the eye. These two women embody the saying, there are no small parts, only small actors. While Gertrude, Hamlets mother, and Ophelia, Hamlets lover, are very different and lead different lives, they suffer similar fates. Both women have control not of their lives but of their deaths.Gertrude and Ophelia are anything but independent women. 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